Handbook on PLS & Marketing - Springer Publisher

[Vincenzo Esposito Vinzi <vincenzo.espositovinzi@unina.it>]

====================
Sorry for any cross-posting
====================

CALL FOR CONTRIBUTIONS
HANDBOOK ON PLS (Partial Least Squares) AND MARKETING
SPRINGER PUBLISHER
=======================================

Handbook Editors:
-----------------
VINCENZO ESPOSITO VINZI
Dipartimento di Matematica e Statistica
Universita' degli Studi di Napoli "Federico II" - Italy
e-mail: vincenzo.espositovinzi@unina.it

WYNNE W. CHIN
C.T. Bauer College of Business
University of Houston, Texas - USA
e-mail: wchin@uh.edu

JOERG HENSELER
Nijmegen School of Management
Radboud Universiteit Nijmegen - The Netherlands
e-mail: j.henseler@fm.ru.nl

HUIWEN WANG
School of Economic Management
Beijing University of Aeronautics and Astronautics - P. R. China
e-mail: hwwangjj@sina.com


Objectives:
-----------
The Handbook on PLS (Partial Least Squares) & Marketing shall
represent a comprehensive overview of PLS methods with specific reference
to their use in Marketing and with a discussion on the directions of
current research and perspectives. The Handbook shall cover the broad
area of PLS Methods from Regression to Structural Equation Modeling, from
methods to applications, from software to interpretation of results. Each
chapter shall focus on statistical methodology but also on selected
applications from real world problems that highlight the usefulness of
PLS Methods in Marketing and its feasibility to different
situations.

The Editors envision the Handbook to possibly include the following three
logical sections:
- Methods (with recent developments and extensions)
- Applications (applied examples in Marketing and related areas)
- Tutorials (pedagogical contributions on key aspects of PLS
analysis)


Deadlines for submitting contributions:
------------------------------------
Authors who wish to propose and contribute a chapter in the Handbook need
to meet and present their proposed contributions during the PLS'05
Conference (Barcelona, Spain, September 7-9, 2005).

In fact, during PLS'05, ad hoc sessions will be organised in order to
help the Handbook Editors in selecting the contributions and ensure the
necessary interacting of authors. All details on the PLS'05 Conference,
including the deadlines and instructions for submitting proposals of
contributions, are available on the Conference web site:
http://www.pls05.upc.edu/.

When submitting an abstract to PLS'05, please mention whether you wish it
to be considered for the Handbook on PLS & Marketing. In such a case,
the contents of the paper must be specifically related to PLS &
Marketing. All papers will undergo a rigorous peer review process
to ensure the high quality of the Handbook contents.