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Data Mining, Roma and Milano, onsite meetings, May 23 to May 30



The CEO of our data mining company, Dr. Dan Steinberg, is visiting 
Milano and Roma May 23-30 and would like the opportunity to introduce 
you to Data Mining software and to Salford Systems. If you would like me 
to schedule an on-site visit, please let me know. Dan is also available 
to give a lecture on data mining and current tools; and, he can look at 
your datasets and evaluate if they would benefit from data mining 
technology.

Please contact me if you would like to set up a time to meet with Dan. 
Even if you are not interested yourself, I would appreciate it if you 
would forward this information to colleagues that you think would be 
interested in learning more about data mining technology.

Below is a list of the presentation titles/speakers at our recent
conference. This will give you an idea of how our CART, MARS, MART and
Random Forests tools are currently used for modeling.

Best Regards,
Lisa Solomon
lisas@salford-systems.com
619-543-8880 x14
http://www.salford-systems.com?italy

David Goldsmith, MDT Advisers,
"Combined Time Series and Cross Sectional CART Modeling for Common Stock 
Selection"

Cecil Dharmasri, Syngenta Crop.,
"The Importance of CART and MARS in Environmental Fate and Risk Assessment
for Pesticides"

Joseph Cappelleri, Pfizer,
"Using CART to Develop a Diagnostic Tool for Erectile Dysfunction"

Charles Pollack, Suncorp Metway,
"Insurance Premium Increase Optimization: Case Study"

Belle Hudischewskyj, ICF Consulting/Systems Applications International, 
Inc.
"Application of CART for Air Quality Forecasting"

Marsha Wilcox, Boston University Medical School
"Using CART to Discern Models in Genetics: Alcoholism, Alzheimers and 
Aging"

John Trimble, Wells Fargo
"CART/ MARS Risk Assessment in Automobile Loans and Leases"

Falk Heuttmann, University of Alaska
"Predictive and Spatial Modeling Applications for Wildlife Research and 
Conservation Management: An Overview Linking CART and MARS with GIS"

Jason Haukoos MD, Denver Health Medical Center
"CART for Outcome Predictions in Clinical Settings: Emergency Department 
Triage, Survival Prediction and Prediction of Neurologic Survival"

David McCloskey, Pathfinder Solutions Ptd.
"Predicting Customer Behavior Trends Over Space and Time"

Christopher Martius, University of Bonn
"Assessing the Sustainability of Agroforestry Systems using CART to 
Model Non-linear Relationships"

Debopriya Das, Cold Spring Harbor Laboratory
"Application of MARS to Gene Expression Data: Predictive Models of Gene 
Regulation"

Larry Lai, DIRECTV, Inc.
"Variable Derivation and Selection For Customer Churn Models"

Wayne Danter, Critical Outcome Technologies, Inc.
"Drug Discovery using CART and MARS"

Stuart Gansky, UCSF School of Dentistry
"MARS and Related Techniques in Dental Biomaterials Modeling"

Edward Malthouse, Northwestern University
"High-Level Marketing Strategy: Deciding Whether to Customize Product 
Offerings and their Promotion and Whether to Reward “Best” Customers 
with Perks"

Donovan Chin, Biogen
"Improving the Ability to Predict Drug-Like Compounds from Virtual 
Screening Using CART"

Kenna Mawk, Ciphergen Biosystems, Inc.
"Mining SELDI ProteinChip Data for Biomarkers and Disease Stratification"

Louise Francis, Actuarial Analytics
"Insurance Fraud Detection: MARS vs. Neural Networks"

Jing Wang, Cengent Therapeutics
"CART in Drug Discovery: Identifying Rules for Making Better Small 
Molecules"

Brydon Grant, University of Buffalo
School of Medicine
"Using MARS for the Prediction of the Apnea-Hypopnea Index"

John Farar, Union Bank
“Union Bank’s Use of CART to Identify Customer Attrition and Screen 
Application Fraud”

John Warner, Novartis
"Drug Discovery Clinical Trials and Random Forests at Novartis"

Shenghan Lai, Johns Hopkins Bloomberg School of Public Health "Examples 
in Epidemiology using
CART, MARS and TreeNet"










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