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"Which requirements must have a scientific opinion poll?"
On 14 November 2003, dr Elio Brusati has spoken about opinion polls to the students of Sciences of the Communication of the University of Turin.
Since 1957, Dr Brusati has been investigating about opinion polls at the Doxa Institute, with which he is collaborating as scientific director. The CIRDIS thanks dr. Brusati for offering the slides of the talk (in Italian).
Contents:
- The history and the history of opinion poll
- How an opinion poll has to be and how hasn't to be?
- Functions of an opinion poll
- Opinion poll as an instrument and its aims
- Vices & deadly sins in question posing
- And a lot of examples from mass media...
Have a good lecture!
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